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Free Media: No such thing as a free lunch

As the host of a weekly interview show on a local radio station and an interview subject for numerous radio, TV and print outlets, I can attest to the value of “free media.” That is, media...

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Effective Follow-up to Your News Release

You’ve just written the best news release ever penned. And you’ve created a target media list to die for. You begin to imagine the numerous PR awards you will win for your excellent efforts.Hold on! A...

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Lights! Cameras! Action! Prepping for media opps

A 60 Minutes producer just called to arrange for an on-camera interview with you regarding your company. Your first reaction: “Wow! Cool!” Your next one: “Christiane Amanpour or Morely Safer?”If it’s...

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VIDEO: Donna Phelps on the nuances of pitching to the business press

On our YouTube page, Donna Phelps, vice president of public relations and account service at CommCreative, discusses the nuances of pitching to the business press. She talks about how to become a...

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