Free Media: No such thing as a free lunch
As the host of a weekly interview show on a local radio station and an interview subject for numerous radio, TV and print outlets, I can attest to the value of “free media.” That is, media...
View ArticleEffective Follow-up to Your News Release
You’ve just written the best news release ever penned. And you’ve created a target media list to die for. You begin to imagine the numerous PR awards you will win for your excellent efforts.Hold on! A...
View ArticleLights! Cameras! Action! Prepping for media opps
A 60 Minutes producer just called to arrange for an on-camera interview with you regarding your company. Your first reaction: “Wow! Cool!” Your next one: “Christiane Amanpour or Morely Safer?”If it’s...
View ArticleVIDEO: Donna Phelps on the nuances of pitching to the business press
On our YouTube page, Donna Phelps, vice president of public relations and account service at CommCreative, discusses the nuances of pitching to the business press. She talks about how to become a...
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